Trump Launches Campaign Calling Mexican Immigrants "Rapists" and "Criminals" (2015-06-16)

Trump descends the Trump Tower escalator to announce his presidential campaign, immediately deploying dehumanizing rhetoric by describing Mexican immigrants as "rapists" and "criminals" bringing drugs and crime. The speech establishes the central propaganda technique of his movement: scapegoating out-groups through dehumanization. The phrase becomes a defining feature of Trumpism, echoed in thousands of subsequent rally speeches and social media posts over the next decade.